TAKING YOU FORWARD
We are re-inventing how brands engage and inspire consumers to buy in the new normal.
About Us
In 2020, speed shopping became the new norm in the Philippines. Shoppers wanted to get in and out of the store as quickly as possible. Shoppers observe social distancing and would rather not talk to promoters. That's why disrupting their behavior will require unconventional brand activation solutions that we haven't seen before.
Discover What's Possible in Brand Activation
What if instead of deploying HUMAN promoters in-store, we deploy ROBOTS at 50% less cost? In-store Robotic Displays to be exact. One that make your products jump out of the shelf and talk to shoppers like magical Disney characters! It is so disruptive that when we launched it in the Philippines, it made 5 out 10 shoppers stopped and engaged, resulted in 100% key brand message recall and 100% repeat customer for us. Interested? Learn more about our Philippine case studies.
Re-imagine
What if you wanted to enjoy all the business benefits of a traditional raffle promotion? But this time without the print collaterals, the drop boxes and all the expensive logistical costs they entail. And for shoppers? No more tedious filling-out and dropping of entries. Interested? Learn more about our technology.
Re-think
What if we turn digital sampling in the Philippines on its head? We make it cheap, flexible and targeted. We're talking about straightforward competitive sampling. Interested? Learn more about our break-through platform.
Re-invent
Partner with a seasoned brand activation expert and innovation leader in the Philippines. We've worked with nothing but the biggest FMCG companies in the country for the last 16 years. The likes of Procter & Gamble Philippines, Coca Cola Philippines, Disney Philippines, Abbott Laboratories, Nestle Philippines, Unilab, Paymaya, Alaska Milk Corporation to name a few. Can't wait to get started? Partner with us now!
Activate
Our Services
We are your agency of choice for both traditional below-the-line and next-generation brand activation solutions.
Digital Sampling
Our Work
Wow Sarap In-Store Robotic Display
Our Clients
Our Founder
As founder and President of Youthopia Activation Specialist Inc. and 212 Degrees Event Management Inc, SHODA LADERO, has developed and executed some of the biggest marketing campaigns for leading consumer and entertainment companies in the country. To date, her group of companies has grown into one of the biggest players in the direct-to-consumer marketing industry and has given jobs to more than 10,000 Filipinos nationwide.
She graduated Cum Laude with a degree in BS Business Economics. She was also Top 10 in her class in Masters in Business Administration from the University of the Philippines, Diliman.
