top of page




We are not just  a manpower service provider.

We are not just an events company.

We are not just a traditional BTL or brand activation agency.
We just don't advise our clients where to play and how. We tell them

The operative word is JUST.

We are not happy with the status quo of limiting us to providing warm bodies or simply executing what we've been told to do so. Of keeping us below the line, when we can be ON it.

We are a dynamic team of brand activation specialists, social media managers and strategists, thinkers, designers and misfits.

Innovation is our tradition. We take pride in leading the brand activation revolution in the Philippines. Whether it is launching the first robotic display in the country, QR code-based raffle promotion or digital sampling, we are always at the forefront, offering disruptive technologies that work for shopper marketing.

We combine consumer insights, our brand activation expertise and life experiences to deliver fresh ideas that excite, engage, get people talking and sharing about our Client's brands.

We take our clients forward. We inspire the next.
We are

Shoda Ladero, Founder of Youthopia Activation Specialist Inc.

Shoda Ladero - CEO & Founder of Youthopia Activation Specialist Inc.

Our Founder

As founder and President of Youthopia Activation Specialist Inc. and 212 Degrees Event Management Inc, SHODA LADERO, has developed and executed some of the biggest marketing campaigns for leading consumer and entertainment companies in the country. To date, her group of companies has grown into one of the biggest players in the direct-to-consumer marketing industry and has given jobs to more than 10,000 Filipinos nationwide.


She graduated Cum Laude with a degree in BS Business Economics. She was also Top 10 in her class in Masters in Business Administration from the University of the Philippines, Diliman.

Our Foundation

Disrupting business one at

a time. With kindness.

The Dare Merci Foundation drives change by inspiring a new breed

of social entrepreneurs and consumers to support products that mirrors who they are and who they aspire to be.

Join YOUTHOPIA Talent Community

Still looking for the perfect position to apply on?


Become part of our Talent Community, you might be the one we are looking for!

Talent Community
Contact Us
Contact Us

Thanks for submitting!

bottom of page