Built on the Ground.
Powered by Intelligence.
Youthopia is the first AI-augmented brand activation agency in the Philippines.
For over two decades, we’ve helped brands win in real consumer moments—inside stores, schools, and communities.
Today, we combine human expertise with artificial intelligence to deliver smarter, faster, and more accountable activation campaigns.
Our Founder
As the founder and president of Youthopia, TryNew PH & 212 Degrees Event Management Inc, SHODA LADERO, has developed and executed some of the biggest marketing campaigns for leading consumer and entertainment companies in the country. To date, her group of companies has grown into one of the biggest players in the direct-to-consumer marketing industry and has given jobs to more than 10,000 Filipinos nationwide.
She founded DARE MERCI, a Philippine foundation committed to creating real, measurable impact through transparency, compassion, and disciplined generosity. The foundation has 4 focus areas namely Animal Welfare, Palliative Care Support, Disaster Relief and Education.
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She currently serves on the Board of Trustees for the Philippine Educational Theater Association (PETA).
She graduated Cum Laude with a degree in BS Business Economics. She was also Top 10 in her class in Masters in Business Administration from the University of the Philippines, Diliman.
Meet Our Team
Meet Our Founder
Activation Must Be Smarter.
For years, brand activation chased noise.
Louder campaigns. Bigger crowds.
But noise doesn’t build brands.
Connection does.
At Youthopia, we’ve spent over two decades on the ground, inside stores, schools and communities, proving that real impact happens in real moments.
We built this agency on execution discipline, cultural intelligence, and measurable results. We pioneered school marketing in the Philippines and earned trust from all the leading brands in the country.
But the market has changed.
Attention is expensive. Budgets are tighter.
Great activation is no longer enough.
It must be intelligent.
That is why we evolved.
Youthopia is now the first AI-augmented brand activation agency in the Philippines.
Not because technology is trendy, but because smarter decisions create stronger results.
Human-led. AI-augmented. Results-driven.
Because activation done better isn’t louder. It’s smarter.
And that is the standard we hold ourselves to.