As the founder and president of Youthopia, TryNew PH & 212 Degrees Event Management Inc, SHODA LADERO, has developed and executed some of the biggest marketing campaigns for leading consumer and entertainment companies in the country. To date, her group of companies has grown into one of the biggest players in the direct-to-consumer marketing industry and has given jobs to more than 10,000 Filipinos nationwide.

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In 2024, she founded Project PH; which aims to be the premier nonprofit organization supporting mental health awareness and education for young adults in the Philippines. It aims to reach and improve the lives of 1M Filipino teens in the next 3 years through its programs.

 

She graduated Cum Laude with a degree in BS Business Economics. She was also Top 10 in her class in Masters in Business Administration from the University of the Philippines, Diliman.